SEO / Digital Marketing Syllabus

In SEO Training we will cover below topics with in 3 months of course.
Basics for SEO
  • What is Website Domain?
  • Domain Names & Suggestions
  • Basic Knowledge of World Wide Web
  • Difference between Portal and Search Engines
  • What is SEO?
  • Types of SEO Techniques
  • Black hat techniques
  • White hat techniques
  • How search engine works?
SEO Research & Analysis
  • Market Research
  • Keyword Research and Analysis
  • Keyword opportunity
  • Competitors Website Analysis
  • SWOT Analysis of Website (Strengths, Weaknesses, Opportunities, and Threats)
  • How to Choose Best Keywords
  • Tools available for Keyword Research
Website Design SEO Guidelines
  • SEO Starter Guide
  • Introduction of WordPress
  • Content Research
  • Content Guidelines
  • Content Optimization
  • Design & Layout
  • XML Sitemap / URL List Sitemap
On-page Optimization
  • The Page Title
  • Headings
  • Bold Text
  • Duplicate content
  • Canonical Tag
  • Meta Tags
  • Meta Descriptions & Meta Keywords
  • Images and Alt Text
  • Internal Link Building
  • Invisible Text
  • Server and Hosting Check
  • Robots Meta Tag
  • Doorway Pages
  • 301 Redirects
  • 404 Error
Off-page Optimization
  • Page Rank
  • Link Popularity
  • Link Building in Detail
  • Directory Submission
  • Social Bookmark Submission
  • Blog Submission
  • Articles
  • Links Exchange
  • Reciprocal Linking
  • Posting to Forums
  • Submission to Search Engine
  • Press Release Submissions
  • Forum Link Building
  • Competitor Link Analysis
Analytics
  • Google Analytics
  • Installing Google Analytics
  • How to Study Google Analytics
  • Interpreting Bars & Figures
  • How Google Analytics can Help SEO
  • Advanced Reporting
  • Google Webmaster Tool
  • Open Site Explorer
  • Website Analysis using various SEO Tools available
SEO Tools
  • Keyword Density Analyzer Tools
  • Google Tools
  • Yahoo / Bing Tools
  • Rich Snippet Text Tools
  • Comparison Tools
  • Link Popularity Tools
  • Search Engines Tools
  • Site Tools
  • Miscellaneous Tools
SEO Reporting
  • Google analysis
  • Tracking and Reporting
  • Reports Submission
  • Securing Ranks
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