Today we live in the IT age. Everything is connected nowadays. The internet is flooded with information every second. Every other company is making a website of their own and posting their business online. So how does a Website gets on the top search results of any search engine? Google is covering more than 67% of the search result. Even though SEO is a very useful way of Digital Marketing it could get a bit difficult and confusing for people because it is a technical and complex way of marketing. SEO’s main purpose is to generate traffic towards your websites which is determined by many factors. SEO, help a website to get higher ranking on the search engine. SEO Services all over the world are growing day by day. SEO’s use an algorithm to determine a website’s ranking.
There are mainly two categories of SEO’s
White Hat SEO – These SEO’s refer and provide the most genuine practices to make your website visible online and make your website appear at a higher ranking on the search engine result page. White hat SEO obeys the guidelines for SEO provided by Google. This is a steady way to grow your website.
white hat seo techniques
Blackhat SEO or Spamdexing – Blackhat SEO’s include increasing the websites rank which is disapproved by the search engine or involves deception. They redirect the user to a page which is irrelevant to their need to generate traffic. It also involves duplicity of articles of other websites. Blackhat SEO generally helps earn money for a short period after the website might get spammed or banned.
The best and most effective method of Digital marketing through SEO is still through Organic SEO Services.
Organic SEO – Organic SEO services help a website grow organically just like an animal or a plant grows. If followed correctly Organic SEO services can generate a large amount of traffic and it can drastically improve the sales. This is the hard way but it will give you a stable business. There are few steps which have to be followed for this method.
Keywords – You need to be very specific about keywords. Most people make the mistake of selecting their keywords and use those keywords which are most commonly used. But AmelCS’s SEO Services in Chandigarh helps you in developing right Keywords that fetch most crawling that automatically boost your website page rank. With accurate Keywords you would attract global visitors and your website would go straight in the last search pages of a search engine.
On Page Optimization – This is also known as On Page SEO. On page SEO’s main factor is the content of the website, Title tags, URL’s. The content should be original and relevant as to what the user is searching for. It should be keyword targeted. Having a high-quality content improves the ranking of your website. The title tag is the HTML element which specifies the title of the web page. It’s the Link in which a user clicks displayed in the Search engine result Pages (SERPs). Having a relevant yet attention seeker title Tag could increase the traffic. URL’s provided by you should be relevant and of high quality.
Optimize Your SEO – You need to keep checking your keywords for relevancy. The relevancy can change according to the current change. Adding new “keywords” is also necessary because it helps you grow your traffic and sales.